Lead With Care: Why Starting a Care Business is Never Just About Business

Today marks the official launch of my book “Lead With Care” my guide to making a success of a care business.

Starting a company in the Social Care Sector can be a daunting and strenuous task. Without guidance, you can get lost in the exhaustive lists of policies procedures and compliance and even more importantly – you could be breaking the law if you don’t do it properly. If you’re thinking about going into the business of care, there are many things to consider. Perhaps more so than any other business.

We, as humans, are designed to care, it's part of our natural instinct and with a growing ageing population, the care industry is an industry that will always be needed in our community. It's no secret that life expectancy has increased since the start of the 19th Century. According to statistics* , there are nearly 12 million people aged 65 and above in the UK and the predictions are for this to keep growing with over 20% of the population being over 65 within the next 10 years. Our elderly population are not the only demographic that need care though, Young People with disabilities also need care, whether it be from a disability diagnosed at birth or as the result of a brain injury and with more awareness around Mental Health, more and more support is needed in the care sector.

*Age UK - May 2019

So, the first question to ask yourself is why the care sector?

Yes, there will always be a necessity for care, as long as there are people on this planet of ours. But to succeed as a business in the care industry, you need to have a passion for care.

Are you a people person? Because care is all about people. It's not just the residents that you will be dealing with but also their families, have you got what it takes? Don't get me wrong, if you can get it right, it's one of the most rewarding careers that you can have, not only the feeling that you are making a difference in the life of a vulnerable person, but you are also giving something back to your community. Passion, resilience, determination - all of these traits will be important if you want to build a care business.

So if this sounds like you then read on... let' s see if I can help you to build a successful career in care.

Why the Care Sector?

You've decided you've got what it takes, so what now?

One of the most important parts of running any care business is regulation. We are dealing with peoples lives, so of course there are a number of hoops that you will need to jump through. Getting this right from the start will make your journey so much smoother, so get your policies, training and regulations set up first.

The Care Quality Commission (or CQC), is the independent government body that regulates the care industry so your first port of call is to research what the requirements are for your care business and get these in place. Your business needs to be fit for purpose and you have a duty of candour to your residents/service users to get it right for them.

Transparency is important too, so that your clients and their families are confident in your ability to provide the service that you are promising them. They want to know they are getting the best possible care for them or their loved one. Don 't be afraid to ask for help and get support when needed.

What is your Niche?

Once you have decided you are up to the task and have done your research, you need to find your niche. By specialising in a particular area of care, you can offer the best possible support to your clients and will also make your business easier to manage/run and ultimately more successful. Choose your niche based on your experience and passion as well as market factors. For example, it may be that your local area is in dire need of a Brain Injury centre, but if you have no experience of Brain Injury, then maybe it's not the right niche for you. Below are some of the specialisms that you may wish to consider:

Young People

Brain Injury

Palliative Care


Old People

Mental Health

Acute Mental Health

Adults with Learning Disabilities

Physical Disabilities



Challenging Behaviour

Child and Adolescent Services

Drug and Alcohol

Community Care

Supported Living

Now that you have chosen your "sector" , you will be able to fully research the policies, regulations and training required to make your business compliant.

Company Structure

You're well on the way to getting your business up and running - but have you thought about the structure of your business? Limited Company, Sole Trader, Partnership, there are so many factors to consider with each option and the best way to decide which option is best for you is to seek advice


Do you need someone to share and bounce ideas off and to offer guidance in your journey?

Business can be lonely and challenging but I can be your cheerleader and support you while you get your business where you want it to be. If you would like any advice on our mentorship programme or anything else covered in this guide, we are here to help you. Get in touch if you would like more information on how I can help you. EFS Care Consultancy is here to provide you with the solutions to make your care business a success.

Want to find out more – my book is available to buy online now